Sustainability
Responsible
Responsible consumption - a path to moderate and responsible consumption
Always a choice
- Increase growth of our Lo/No portfolio by at least 25% by volume (vs. 2024)
- Invest 15% of Heineken® media spend in
Heineken ® 0.0, reaching over 1 billion consumers every year to make moderation cool - Normalise 0.0 beer, targeting 50% brand visibility dedicated to Heineken ® 0.0 at major global sponsorship events every year
Address harmful use
- A partnership to address alcohol-related harm in 100% of markets every year
Fundamentals
- Clear and transparent consumer information on our products
Responsible Associated Initiatives
The promotion of responsible consumption involves the offer of a portfolio of beverages with low alcohol content and without alcohol to facilitate consumer choices; combating alcohol abuse, including topics such as the prevention of underage drinking and drinking and driving; the development of credible partnerships, working on and reinforcing the themes of responsible consumption.
